7 Compelling Reasons Why Your Business Needs a Responsive Website

1) Great user experience is a must, all the way
According to Google Think Insights on Smartphones and Tablets, if a visitor uses a mobile device to access your webpage and is unable to find what they're looking for, this kind of intricacy or technical flaw in your website would undoubtedly irritate the user.
Because of this, there is a 71% significant chance that the user will quickly quit your website. Conversely, there is a 59% significant chance that users would express interest in your goods and services if they can simply find what they're looking for on your website.

2) Websites which are not responsive can have a bad reputation
According to a recently completed study, over half of the clients express their extreme annoyance when visiting websites that are not optimized for tablets and smartphones. That same high percentage makes it very evident that users believe a company doesn't care enough about their project if a website isn't responsive on smartphones and tablets.

Furthermore, over 40% of visitors express the opinion that their valuable time is lost, and nearly 50% indicate that a poor online experience makes them less fit to do business with a company.

3) Responsive websites load faster
According to an adage, "slow and steady wins the race." But regrettably, a gradual and steady strategy will result in your total devastation in the modern high-tech online environment. Internet users, especially those who use tablets and smartphones, are always looking for the fastest way to obtain information.

Webpages that are responsive always load substantially quicker than desktop webpages. The likelihood that visitors will divert their attention from your website increases with the length of time they must wait to view it. As a result, it is crucial that your website be responsive at this point as well.

4) Responsive websites convert visitors into customers
A amazing 72% of consumers believe that they would definitely prefer to return to the website that provides an exceptional mobile-friendly experience, according to some official data from recent Google research.

Not only that, but they also want to tell their friends and coworkers about these kinds of websites. In this sense, it is virtually a given that a responsive website has a higher chance of turning regular visitors into prospective clients.

5) Social media and blogs inspire mobile use
According to the latest research, more than 60% of social media surveys now take place on wireless devices like mobiles & tablets. If you are making use of these new-age methodologies to drive enhanced traffic to your website, then make sure that the website is equipped with responsive properties and works finely on all platforms such as smartphones and tablets.
In the absence of responsive properties, your visitors and potential buyers are likely to get disappointed and chances are they may visit the site of one of your closest competitors.

6) A RESPONSIVE SITE LETS YOU KEEP EVERYTHING UNDER ONE ROOF
In reality, a lot of businesses run two websites: one for desktop users and another for mobile users. It can be more expensive to run two websites, and managing client data—particularly for omnichannel digital marketing—and putting cybersecurity measures in place are additional challenges.
Having everything under one roof makes it easier for your staff to handle the backend of both CMS and CRM analytics, which increases website conversion rates.

7) The Path to conversion is easy
Not to mention, the goal of your website is to increase conversions. This could include making purchases online, going to stores, or scheduling a consultation. According to a staggering 73% of experts, non-responsive design is the main cause of users leaving websites.
This will, in essence, prevent you from guiding visitors to the desired call to action. Consequently, having a responsive website with simple navigation is crucial if you want your business to grow.

8) Responsive web design gives you an edge over the competition
A responsive site may provide you an edge over your competitors who have not yet moved to such design. According to Fact browser.com, there are at least 97% of small and medium scale companies that have still not adopted a responsive web design. By adopting such design in your business web portal(s), you can surely get a lead.