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Enerlab

Groweb partnered with Enerlab to elevate their brand identity and digital presence through a strategic blend of design, content, and technology. From refreshing the visual identity to crafting a performance-driven website, Groweb handled the complete brand marketing transformation. The team developed a cohesive content strategy, redesigned the user experience, and launched targeted social media campaigns—ensuring that Enerlab’s innovative solutions were communicated clearly, consistently, and creatively across all digital channels.
Enerlab is an engineering and technology company that offers energy management and efficiency solutions for large facilities and buildings, with the aim of helping companies become more sustainable and efficient, offering solutions that reduce costs and optimize energy efficiency.
In the visual identity, we worked with colors that convey modernity, energy and sustainability. Both the logo typography and the supporting typography fit very well into the digital environment and are aligned with the brand’s attributes. The symbol has four concepts, which are the sun, representing sustainability, the snowflake, symbolizing refrigeration services, the diagonal arrows that portray the symbol of energy efficiency, and an on/off switch in the negative space in the center of the symbol, making the connection with energy. Finally, there are illustrations that humanize the identity and further reinforce the company’s values.

  • Rebranded Enerlab with a modern, cohesive visual identity

  • Designed a clean, high-conversion website

  • Developed a clear and consistent brand voice

  • Crafted targeted content for digital platforms

  • Launched engaging social media campaigns (carousels, reels, stories)

  • Implemented performance tracking and analytics

  • Enhanced digital storytelling through case studies and visuals

  • Aligned design and content to build brand trust and visibility

 

Our Contributions for Marketing

  • Brand Strategy & Positioning – Define brand voice, values, and market identity

  • Visual Identity Design – Create logos, color palettes, and brand guidelines

  • Website Development – Build responsive, SEO-optimized, conversion-focused websites

  • Content Strategy – Plan and create high-impact written and visual content

  • Social Media Management – Design grids, reels, and campaigns for platforms like Instagram, LinkedIn, etc.

  • Campaign Planning & Execution – Launch targeted marketing campaigns with creative assets

  • Performance Marketing – Run data-driven paid ads (Google, Meta) and optimize for ROI

  • Email Marketing – Design newsletters, automate flows, and build lead-nurturing funnels

  • Analytics & Reporting – Track metrics and refine strategies based on performance insights

  • Marketing Collateral Design – Create brochures, pitch decks, banners, and more

Crafted with purpose and passion, this project serves as a reference showcase. Proudly authored by Gabriel Eich

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