Eternity
At Groweb, we were responsible for crafting the complete visual identity for Eternity Leather, a luxury leather bag brand. Our team handled everything from concept to execution, making sure every design element reflected elegance, craftsmanship, and a timeless appeal.
The task of the corporate style is a laconic design, with a slight reference to the brand’s direction.
The eternity logo has concave lines imitating a stitch. Graphic lines are built along the perimeter of the printing, reminiscent of the seam of the products.
On the products themselves, as well as on the brand’s printing, post-printing processing of the logo is used — embossing.
The corporate style has been supplemented with a handwritten inscription written by the master – Let me speak for you! Which means that each bag of the brand reveals its owner and speaks of her refined taste, for itself.
The color scheme is beige and brown natural shades, conveying the naturalness of the products.
Thus, the corporate style reflects the essence of the brand, its mission and values.
Our Design Contributions:
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Logo & Monogram Design: Created a minimalist yet powerful logo symbolizing luxury and class.
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Color Palette & Typography: Chose a muted, elegant color scheme and premium fonts to reflect the brand’s premium positioning.
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Packaging Design: Designed high-end packaging that enhances the unboxing experience and communicates quality.
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Stationery Design: Created brand-consistent business cards, letterheads, and tags.
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Social Media Templates: Designed cohesive Instagram and Facebook visuals to maintain a strong digital presence.
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Brand Guidelines Document: Provided a comprehensive style guide for future brand consistency.
